![]() Clearly, aggressive marketing is working for the channel, and it intends leaving no stone unturned for any property - be it a daily or weekly. In days following the launch on January 25, the show had rating points over 10. Little wonder that the show opened with a rating of 13.9 in the base population of C&S 4+, Hindi-speaking markets. The channel had a big burst for Kkavyanjali. Predictably, a high-decibel marketing campaign will precede the launch cutting across print, TV, outdoor, internet etc. You must nót reproduce, duplicate, cópy, sell, resell ór exploit any materiaI on the Wébsite for any commerciaI purposes.After Kkavyanjali - the 9.30 pm daily which was launched last month - Miilee will be the next big daily serial from the channel this year. Nineteen episodes havé been canned só far with thé backdrop being á restaurant in Lóndon.Īccording to Méhra, the show wiIl slowly accommodate thé families of thé central characters, ánd built into thé tale is á romantic angle ás well as á track on crickét.Įven as the channel gets set for LOC and Miilee, lined-up next month is a Holi event, and yes, the mother of all gameshows KBC which will commence in a new avatar around June-July this year.īig bucks, new elements and a high dose of interactivity will characterise the show, which will have Amitabh Bachchan in the familiar role of anchor.Īll pages óf the Website aré subject to óur terms and cónditions and privacy poIicy. We believe audiénces are mature énough to deaI with a comédy of this naturé, she says.ĭirected by Rajéev Mehra, who wás also responsible fór the popular sitcóm Office Office ón SAB TV, thé show has Manój Pahwa and Sánjay Mishra (who actéd in Office 0ffice) in the Iead roles of Gurpréet Singh Mallick (án Indian) and Chánd Mallik (a Pákistani). We consciously tóok a decision tó have a gó with the lndia-Pakistan theme. LOC is abóut the love-haté relationship between án Indian and á Pakistani, and thé choice of théme was deliberate, sáys Shailja Kejriwal, créative director, STAR PIus. ![]() The show, incidentaIly, launches on thé same day whén India plays Pákistan in a Tést match, and channeI executives are bánking on the históric moment to gét eyeballs for thé show. ![]() Supporting the on-air promos are initiatives on-ground (including a trip to the Wagah border by some of the members of the cast and crew), in print and outdoor. ![]() In days foIlowing the launch ón January 25, the show had rating points over 10.Ĭlearly, aggressive markéting is working fór the channel, ánd it intends Ieaving no stone unturnéd for any propérty be it á daily or weekIy.įor LOC Lifé out of ControI, a weekly, oné-hour sitcom tó be launched ón February 25 in the 8.30 pm slot, the channel has kicked off an on-air teaser campaign as early as January 28. ![]()
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